BBC-TV Interview
/The BBC had Jay on to talk persuasion.
A place to practice argument and persuasion - based on the bestselling Thank You for Arguing by Jay Heinrichs.
Your audience won’t remember your speech, but they’ll leave with your thought.
Aristotle made virtue the most powerful characteristic of a leader. So why did it take women so long to acquire it?
Advertisers rely on the most powerful figure of speech: the paean, a candy-coated war cry.