Your audience won’t remember your speech, but they’ll leave with your thought.

Aristotle made virtue the most powerful characteristic of a leader. So why did it take women so long to acquire it?

Advertisers rely on the most powerful figure of speech: the paean, a candy-coated war cry.

Your rhetorical character comes from your audience’s impression, not your saintliness.

His unbeatable American prose can hone your own writing to a cutting edge.

I offer to teach high school students to get what they want from their parents. There’s more than madness to this method. It reveals some of the essentials of successful argument.