Aristotle made virtue the most powerful characteristic of a leader. So why did it take women so long to acquire it?

Advertisers rely on the most powerful figure of speech: the paean, a candy-coated war cry.

Your rhetorical character comes from your audience’s impression, not your saintliness.

His unbeatable American prose can hone your own writing to a cutting edge.

I offer to teach high school students to get what they want from their parents. There’s more than madness to this method. It reveals some of the essentials of successful argument.

You will find almost all of rhetoric's power in this one children’s book.